Think Different
Steve Jobs words for the Think Different ad are just pure perfection
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.”
And the Ad itself (which in the end was never aired) is probably the best ever.. i would rate it higher than the 1984 which has been dubbed the best Ad of all time
Anyone wondering whether its worth reading Steve Job’s 600 page biography that came out all i have to say is that when i started reading it i literally couldn’t put it down. Simply amazing. Funnily enough i think the text above is just a perfect summary of his life. Which was why he chose to not air it in the end as it was in his words ‘too much about me’
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