The main essence to The Innovators Dilemma

The Innovators Dilemma is arguably one of – if not the – most important book in describing how technological innovation works and why almost always the incumbents and leading players in markets fail to capture the next wave of innovation in their market   and have their lunch eaten by a newcomer. This book is so good I read it multiple times and every time I learn more.  Below I share what I think is the most important excerpt from this book which captures its key essence (although I highly suggest anyone operating in the technology business to read the entire book)continue reading »